Embedded Empathy Lab

We are not your typical experience design build shop. We believe that innovation is fueled by empathy. If we can help make teams of people more empathetic to one another and to the users they hope to serve, we are successful. Innovation and new product/experience value creation are the bi-products of continuously building empathy.

Want to run a empathy driven innovation sprint with Empathy Lab? Let’s talk and see how we might be able to help you.


We are currently Design Thinking with Nationwide Insurance’s Innovation Team

Since mid 2018, we’ve been working with Scott Sanchez, a very passionate design thinker + teacher and Chief Innovation Officer at Nationwide Insurance. With Nationwide, we are providing empathy driven strategy, experience research, and design services as well as conducting empathy skill building workshops with their growing innovation team.